Reachy vs HeyReach (2026): The Small Agency Math Nobody Does
TL;DR: HeyReach earned its position — unlimited senders at a flat price changed the game for large lead-gen agencies. But that flat price is engineered for 30–50 senders. If you run 5–15 client accounts, you’re subsidizing agencies twice your size. Reachy’s Agency plan is $179/month for 15 seats, runs on machines you control, and produces reporting you can hand to a client.
Quick comparison
| Reachy | HeyReach | |
|---|---|---|
| Agency pricing | $179/mo · 15 seats, flat | ~$749/mo · unlimited senders, flat |
| Break-even logic | Built for 5–15 senders | Pays off at ~30+ senders |
| Where it runs | Your machines, your IPs | Cloud |
| Per-client data isolation | Local, per machine — provable | Shared cloud workspace |
| Lead sourcing | Signals: posts, groups, followers, Slack | List imports & search |
| AI messaging | GPT-5, Claude Fable 5 or Gemini — your key, 0% markup | Built-in, priced in |
| Lead scoring / ICP fit | Built in | Not available |
| Support | Direct founder access | Reviews report 24–48h response times |
| Free plan | 14-day trial + free monitoring | Trial only |
Where HeyReach shines — genuinely
Credit where due: for agencies running 20–50+ senders, HeyReach’s unlimited-flat model is objectively the best value in the cloud category. The unified inbox is mature, the API and white-label options are real, and their track record on account safety is solid — agencies publicly report very low restriction rates. If that’s your scale, it’s a rational choice, and this article isn’t for you.
The math at 8 senders
Say you run 8 client accounts. On HeyReach’s flat plan you pay ~$749/month — about $94 per sender — for unlimited capacity you’ll never use. The same 8 accounts on Reachy’s $179 Agency plan cost about $22 per sender, with 7 seats to spare for the clients you sign next quarter. That difference is $6,800+ a year — most of a junior SDR’s tooling budget — recovered by matching the plan to your actual size.
Proof is the real differentiator
Cloud platforms ask your clients to trust a shared workspace. Reachy runs each client’s outreach locally, on hardware you control, behind real IPs — which changes two conversations:
- The compliance conversation. When a client’s DPO asks where prospect data lives, your answer is “on this machine, and nowhere else.” GDPR compliance by architecture — no sub-processor chain, nothing to audit but your own laptop.
- The results conversation. Per-client campaign isolation plus exportable reporting means you can show each client exactly what ran on their account — invites, replies, meetings — instead of screenshots from a shared dashboard.
Growth has costs, too: recent public reviews of HeyReach mention slower support (24–48h) and dashboard strain at higher sender counts. Nothing scandalous — it’s what scaling to thousands of customers with a small team looks like — but when a client account misbehaves on a Friday, “direct line to the founder” is a feature. With Reachy, that’s literally the support model.
Better lists, not just cheaper sending
Reachy also works upstream of sending: it sources prospects from live buying signals — who commented on a post, who joined a group, who follows a creator — and scores every contact against each client’s ICP before the first invite. Signal-sourced lists reply up to 3× more than title-only searches, which is the difference your clients actually renew for.
Which should you choose?
- Choose HeyReach if you run 20+ senders, need white-label and API access, and the ~$749 flat plan beats per-seat math at your scale.
- Choose Reachy if you run 5–15 client accounts and want flat pricing sized for you, per-client isolation with exportable proof, BYOK AI, and a founder who answers.
See Reachy for agencies or download it free — start one client on the 14-day trial and check the reporting yourself.