Reachy vs HeyReach (2026): The Small Agency Math

TL;DR: HeyReach earned its position — unlimited senders at a flat price changed the game for large lead-gen agencies. But that flat tier is built for 25+ senders, and below it you pay $79 per sender. If you run 5–15 client accounts, you’re paying for scale you don’t use. Reachy’s Agency plan is $299/month for 15 seats, runs on machines you control, and produces reporting you can hand to a client.

Quick comparison

	Reachy	HeyReach
Pricing	$299/mo · 15 seats, flat	$79/mo per sender (Growth); flat agency tier for 25+ senders
Break-even logic	Built for 5–15 senders	Agency tier pays off from ~13 senders
Where it runs	Your machines, your IPs	Cloud
Per-client data isolation	Local, per machine — provable	Shared cloud workspace
Lead sourcing	Signals: posts, groups, followers, Slack	List imports & search
AI messaging	Included (or your own GPT-5, Claude Fable 5 or Gemini key, 0% markup)	Built-in, priced in
Lead scoring / ICP fit	Built in	Not available
Support	Direct founder access	Reviews report 24–48h response times
Free plan	14-day trial + free monitoring	Trial only

Where HeyReach shines — genuinely

Credit where due: for agencies running 20–50+ senders, HeyReach’s unlimited-flat model is objectively the best value in the cloud category. The unified inbox is mature, the API and white-label options are real, and their track record on account safety is solid — agencies publicly report very low restriction rates. If that’s your scale, it’s a rational choice, and this article isn’t for you.

The math at 8 senders

Say you run 8 client accounts. On HeyReach Growth you pay 8 × $79 = $632 a month, and the flat agency tier only beats that from about 13 senders. The same 8 accounts on Reachy’s $299 Agency plan cost about $37 per sender, with 7 seats to spare for the clients you sign next quarter. That difference is about $4,000 a year, recovered by matching the plan to your actual size.

Prices from HeyReach’s public pricing page, November 2026. Published prices for its agency and unlimited tiers vary between sources, so check the current page before you decide.

Proof is the real differentiator

Cloud platforms ask your clients to trust a shared workspace. Reachy runs each client’s outreach locally, on hardware you control, behind real IPs — which changes two conversations:

The compliance conversation. When a client’s DPO asks where prospect data lives, your answer is “stored on this machine, not in a vendor cloud”, plus the AI provider that writes the messages. A short list to audit instead of a shared cloud workspace.
The results conversation. Per-client campaign isolation plus exportable reporting means you can show each client exactly what ran on their account — invites, replies, meetings — instead of screenshots from a shared dashboard.

Growth has costs, too: recent public reviews of HeyReach mention slower support (24–48h) and dashboard strain at higher sender counts. Nothing scandalous — it’s what scaling to thousands of customers with a small team looks like — but when a client account misbehaves on a Friday, “direct line to the founder” is a feature. With Reachy, that’s literally the support model.

Better lists, not just cheaper sending

Reachy also works upstream of sending: it sources prospects from live buying signals — who commented on a post, who joined a group, who follows a creator — and scores every contact against each client’s ICP before the first invite. Signal-sourced lists reply up to 3× more than title-only searches, which is the difference your clients actually renew for.

Which should you choose?

Choose HeyReach if you run 20+ senders, need white-label and API access, and the flat agency tier beats per-seat math at your scale.
Choose Reachy if you run 5–15 client accounts and want flat pricing sized for you, per-client isolation with exportable proof, included AI (or bring your own key), and a founder who answers.

See Reachy for agencies or download it free — start one client on the 14-day trial and check the reporting yourself.