LinkedIn objection handling: answer price, timing and "we already have a tool"

Three objections cover most of the “no, but” replies you get on LinkedIn: price, timing, and “we already have a tool”. Each deserves one short, useful answer. Then you let go. Push a second time and a soft no becomes a hard one.

Here is how to answer each, with examples you can adapt, and how to keep the answers consistent when you run several accounts.

First: is it an objection or a no?

Read the reply before you answer it.

• Objection: there is a reason, and the reason could change. “Too expensive right now.” “Ask me in January.” “We use X.”
• Clear no: there is no reason, or the tone is annoyed. “Not interested.” “Please stop.”
• Something else: a question about your product, a negotiation, a doubt. These need you, not a template.

Only the first category gets an objection answer. A clear no gets, at most, a one-line thank-you. We use the same split in AI replies to LinkedIn prospects.

Price: “too expensive”

Price objections are rarely about the number. They are about the value not being clear yet, or the budget not being theirs.

What works:

• Compare to something they already pay for, not to competitors
• Offer the smallest step that proves the value: a trial, one month, one seat
• Never discount in the first answer. That is a negotiation, and negotiations need you

Example:

Fair point. Most teams start on the smallest plan for one month to see if it books meetings, then decide. Want me to send the trial link?

Timing: “not now”

“Not now” usually means “not a priority this week”. Your job is to make the later conversation easy, not to win this one.

What works:

• Agree, and ask when
• Give them something useful to keep, with no ask attached
• Put the follow-up date in your system, not in your memory

Example:

Makes sense. Would early January be a better time to compare notes? Meanwhile, here’s the 2-minute guide we send teams before they start: [link]

Already equipped: “we use another tool”

This is good news: they have the problem and they pay to solve it. Don’t attack the tool they chose.

What works:

• Ask what they would change about their current setup
• Name the one difference that matters for people like them, in one sentence
• Offer a side-by-side, not a switch

Example:

Good choice for getting started. Teams usually come to us when they want to run several accounts without each one going through the cloud. If that ever comes up, happy to show you the difference in 15 minutes.

The rule: one answer, then let go

Write each answer once, keep it under four lines, and stop there. If they don’t respond, the sequence ends. If they respond, it’s a conversation and it’s yours.

This is easier to say than to do with 300 conversations across five accounts. Two things help:

1. Write the three answers down. One sentence each, in your own words. Everyone on the team uses the same ones.
2. Decide the strategy per campaign. For some audiences you answer objections once; for others (senior buyers, existing customers) you never do.

Let AI draft the answer, not send it

Reachy uses exactly this structure. In Settings, AI replies, you write your answer to price, timing and “already equipped”, choose whether Reachy tries once or never, and whether it closes politely on a clear no.

When a prospect objects, Reachy recognises which objection it is, drafts a reply from your answer, and sends it to your phone with Send, Edit and Don’t send. Negotiations and off-topic questions are left to you. Details on the AI replies page.

Checklist

• Sort the reply: objection, clear no, or something for you
• One answer per objection, under four lines
• No discount in the first answer
• A date for “not now”, in your system
• Stop after one try

Want the drafts written for you, in your words? Download Reachy and fill in your three answers once.